How do you turn ideas into profitable products? We’ve discussed the travel product development process, now it’s time to look at how you can use your existing online networks to increase the chances of success. Collaborative product development involves your customers and industry partners, in addition to your employees, in the process. Cost-effectively, quickly and creatively.
This article shows how to use your existing online networks, mainly Facebook and LinkedIn, in your travel product development.
Online collaboration with customers in travel product development
To be sure you’re offering what people want, you need feedback. You can get that feedback via surveys or direct outreach, but even if people take the time to respond, you’re only getting a slice of the pie. It’s not enough to know what people, let alone just your old customers, think about your product or service. You want to know what people think about your industry and its future. What’s missing that you can offer them?
Which groups and forums are your future customers a part of? Find out where they like to hang out online and join them. Not only will you learn more about your target audience, but you’ll also be able to engage them in conversation. You will be able to gather ideas and perhaps even test ideas and prototypes.
TIP: Give and gain. Comment and give advice to build trust before asking for feedback.
Online collaboration with industry partners in travel product development
Many business owners stay away from collaboration and knowledge sharing with industry partners for fear of spilling their ideas. But if you do it right, you can walk away with a number of new insights, new contacts, and even a new lead or two.
LinkedIn and Facebook enable you to connect with other travel professionals sharing the pains and gains of your niche business worldwide. Build your network by joining a few relevant groups and connecting with interesting people. As you get to know them, you’ll learn from their mistakes and success stories. You can copy-and-apply tested ideas, with your own twist, of course.
TIP: Be active. Ask, comment, share.
Follow travel brands and people you admire
You can often get some fresh ideas from looking at what other brands and people are doing online, and learn from them in a way that makes sense for your business. Who are your industry or niche thought leaders worldwide?
Whilst following your direct competitors is wise, it also makes sense to widen your horizon. What is happening in your niche, for example in Canada? Or Israel or South Africa? The inspiring online world is open for you.
TIP: Ask your customers what travel brands they follow and why.
Give and gain by joining our DT Nordics Community today.